Step 2 of 5
Strategic Planning
Develop a comprehensive advocacy strategy that aligns with business goals and developer needs.
With research in hand, we turn insights into a concrete plan. This phase defines goals, audiences, channels, and success metrics so your developer advocacy work is intentional and measurable.
Goals and success metrics
We define what success looks like for your program—whether that’s adoption, retention, community size, or perception—and choose a small set of metrics you can track over time. Goals are tied to business outcomes so DevRel is clearly contributing to the company’s priorities.
Audience and journey mapping
We segment your developer audience (e.g. by experience, use case, or channel) and outline the journey from first touch to power user. This helps us decide what content and touchpoints to build at each stage and avoid one-size-fits-all messaging.
Channel and tactic selection
We recommend which channels and tactics fit your goals and resources: docs, tutorials, video, events, community platforms, or partnerships. Priorities are set so you can start with a focused set of activities and expand later.
What you get
You receive a written advocacy strategy with clear goals, audience focus, channel plan, and metrics—ready to hand to stakeholders and to guide the next phases.